The idea for our grooming hub started with a single question typed into our own search bar late one evening: "why does my Norwegian Forest Cat's undercoat mat so fast in spring." That question became a cluster — one hub page mapping the whole topic, and a dozen articles underneath it going deeper on brushing tools, seasonal shedding, and mat prevention. Most of what we publish starts the same way: a real question, then a structure built to answer it properly instead of once.

Scope of This Editorial Policy MyNorwegianCat

Think of this as the operating manual behind everything you read here. This Editorial Policy MyNorwegianCat page explains how the entire site is produced — six hub pages, roughly 150 articles built around them, and the 20 product reviews governed in more detail by our separate Review Policy. Where this page and the Review Policy overlap on general editorial practice, this page is the wider standard; where the Review Policy gets specific about scoring products, that page governs.

How Our Hubs and Articles Fit Together

Six hub pages act as the spine of this site, each one covering a broad topic a Norwegian Forest Cat owner is likely to search for: grooming, nutrition, health, behavior, and so on. Underneath each hub, individual articles go deeper on one piece of that topic rather than trying to cover everything in a single page. A hub page is where you get the map; an article underneath it is where you get the specific answer to the specific question that brought you here.

Who, How, and Why

Google’s own guidance for trustworthy content asks three questions of any page: who created it, how it was created, and why. This Editorial Policy MyNorwegianCat page is our answer to all three at once — a small, named editorial team, working from the source hierarchy and review process described below, publishing because we started researching this breed for our own cats and kept going once other owners started asking the same questions we had.

The source hierarchy behind every claim we publish.

Our Source Hierarchy

This is the part of this Editorial Policy MyNorwegianCat page we think matters most for trust. Not every source carries the same weight in what we publish, and we try to make that hierarchy visible rather than invisible. At the top sit breed authorities and veterinary research: organizations like FIFe, TICA, and CFA for breed standards, and the Cornell Feline Health Center and PawPeds for health and genetics information specific to the breed. We treat general encyclopedic sites and unverified blog posts as unsuitable for use as a primary source; they may point us toward a topic worth researching, but they never stand in as the evidence behind a claim we publish.

Author Bylines and Accountability

Where a byline is expected, we include one, because a name attached to a claim is part of what makes the claim checkable. This Editorial Policy MyNorwegianCat page treats an unsigned, untraceable article as a weaker form of publishing than a signed one, even when the underlying research is the same, because accountability is part of trust, not separate from it.

Nothing publishes without human review first.

Human Review Before Publication

This is the step this Editorial Policy MyNorwegianCat page treats as non-negotiable. Every article, hub page, and review goes through human review before it is published, regardless of what tools assisted in drafting it.

What We Don't Publish

We turn down more article ideas than we accept. A topic that sounds interesting but has no reliable source behind it, or that only exists because a keyword tool says people search for it, does not make it onto the calendar. This Editorial Policy MyNorwegianCat page treats that restraint as part of the standard, not a footnote to it: a gap in coverage is preferable to a page built on a source we would not stand behind.

Keeping Evergreen Content Current

A hub page about nutrition written two years ago can go stale in ways a casual reader would never notice — a product gets discontinued, a veterinary consensus shifts slightly, a linked resource moves. We review evergreen content periodically rather than treating a publish date as permanent, and when something in an older article no longer holds up, we update it rather than leaving it live as if nothing had changed.

This Editorial Policy MyNorwegianCat page does not commit to a fixed schedule for every single page, but content flagged as outdated moves to the front of the queue the same way a reformulated product does for a review. A visible “last updated” date on a page is a signal you can rely on: it means someone checked, not just that the calendar changed.

Corrections

This Editorial Policy MyNorwegianCat page states the principle; the mechanics live elsewhere. If something we publish turns out to be wrong, we would rather you tell us than assume we already know. The full process for reporting and handling a correction, including how we mark a piece as corrected, is described in our future Corrections Policy; this page only states the principle behind it, which is that an error found and left uncorrected is worse than the error itself.

Commercial relationships fund the site, not what gets written.

Editorial Content vs. Commercial Content

This line is worth drawing clearly on its own, even though this Editorial Policy MyNorwegianCat page is not the primary source for it. Nothing on this site is written or scored differently because of an advertising or affiliate relationship.

The specific mechanics of how display ads and affiliate links work are set out in our Advertising Disclosure and Affiliate Disclosure; what belongs on this Editorial Policy MyNorwegianCat page is the underlying rule those two documents describe in detail: commercial relationships fund the site, they do not shape what gets written on it.

Voice and Tone Standards

This is the one place this Editorial Policy MyNorwegianCat page describes a process without publishing the process itself. Every writer on this site follows an internal style standard so that an article about claw trimming and an article about senior cat nutrition sound like they came from the same publication, not two different ones stitched together. We keep that standard as an internal editorial tool rather than publishing it in full, the same way a newsroom style guide is usually for the newsroom, not the reader — what matters to you is the result: consistent, plain, and specific language across the site, not the internal document behind it.

Changes to This Editorial Policy

We may update this Editorial Policy MyNorwegianCat page as our editorial process matures, as our source hierarchy is refined, or as the site's structure grows beyond six hubs. The date at the top of this page reflects the most recent revision.

Contact Us

If you have questions about this Editorial Policy MyNorwegianCat page, about how a specific piece of content was researched, or want to flag something that looks out of date, contact Nina Fentanes, publisher and legal representative, at [email protected].

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